OTD reveals brand refresh and new website

As part of the brand refresh, the business has crystallised its core offer to multinational companies and high-growth SMEs, with a focus on long-term partnerships underpinned by clearly defined objectives and measures of success.

OTD's visual identity has been revamped to reflect the company's inspirational, high-energy approach to coaching and training. It uses a combination of bright, positive colours and strikingly youthful and diverse imagery, distinct from other providers in the marketplace. 

Working alongside local creative communications agency Barques, OTD has also introduced a powerful new brand proposition, with a new vision and purpose statements, and revised business values. Its existing logo and tagline have also been refined using a strong, modern typeface.

The project was led by OTD’s head of operations, Rebecca Farnworth, who said: “We are thrilled to launch our new brand identity and website. We’re incredibly proud of what our brand stands for - it’s fun, energetic and inspiring but it’s also welcoming and inclusive too. 

“Our business has been inspiring lasting change in people across the world for nearly two decades now but we’ve continually grown and evolved in that time. Crucially, we know that no single training programme, however great, can significantly influence business results on its own, which is why we focus on long-term partnerships that look beyond a single training event. 

“OTD’s approach is based on delivering clearly defined outcomes and measures of success, achieving high rates of customer engagement for the entire change journey. It’s something that is threaded throughout our new brand messaging and has been shaped by many years of close collaboration with our customers.”